Understanding the most popular social media platforms around is beneficial for social media marketers and business owners alike as it will help leverage your brand as well as your products and services. The size, popularity and number of monthly active users are not the only things to take into account when choosing social media platforms …
9 popular social media platforms to consider for business Read More »
Social media advertising is typically a paid action and therefore has a cost to it. Businesses are able to target specific audiences on each platform to ensure their advertising is effective. Along with this, it is attractive because it increases your brand awareness and reach, is budget-friendly and provides beneficial information related to your target …
Social media marketing is the use of social media platforms to reach, communicate and connect with an audience – existing and potential. There are numerous social media platforms such as Facebook, Instagram, Twitter, Tik Tok, Pinterest and so on, which can be used for a business depending on the needs, goals and audience. Social media …
5 benefits of using social media marketing for business Read More »
Content marketing is a very popular form of marketing that includes creating, publishing and promoting content strategically. Content (in terms of media) is defined as “the presentation of information for a purpose to an audience through a channel in a form.” Another important distinction is that it is strategic – and this involves planning to …
Social media marketing is the use of social media platforms to market products and services. In doing so, businesses are able to reach, connect, communicate and engage with their current and potential audiences. It is increasingly popular because of social media’s ability to reach a large number of people in real-time as well as its …
How to use social media marketing to benefit your business Read More »
Now that we have taken a look at what SEO is and have a basic understanding of why it is so important, the next step is to understand how to improve it. Taking into mind that improving your SEO is a gradual process that takes time and consistency. Honestly speaking, it takes about 6 months …
One of the first points of call for many small business owners when promoting their business is social media. Having a presence on social media platforms is great and in fact, is a great complement but having a website is better, especially if you are looking for longevity. Showcase your products and services It is …
5 reasons why every small business needs a website Read More »
You’ve decided what type of website you want for your business, now to brief the web designer on what you want. You may (or may not) have a vision of how you want your website to look and need to communicate that properly to reduce the back and forth as well as the number of …
