Now that we have taken a look at what SEO is and have a basic understanding of why it is so important, the next step is to understand how to improve it. Taking into mind that improving your SEO is a gradual process that takes time and consistency. Honestly speaking, it takes about 6 months to start seeing real results from all your efforts.
There are quite a few ways to increase SEO – which include paid and organic methods. Most businesses will use a combination or at least one of these (non-technical) methods to increase their visibility and rank higher in search engines:
Have or get a website made
Having a website makes it easier for your business to be visible, rank for SEO and establish your presence in the digital world. The web development company (or web developer) will include certain basic technicalities when building your website – like registering your company on a business directory, optimising alt tags and metadata, etc.
Utilise social media marketing
Create social media pages and be active on them by posting regular, quality content. This increases your businesses credibility and also exposes your products and services to more people.
Have your website optimised for keywords
Keywords are essentially the search terms that potential and existing customers will use when looking for a business, for example, “web design companies in johannesburg”. If your website is not optimised using the same or similar keywords your company will not be visible and will miss out on reaching a potential customer.
Include optimised blogs on your website
Blogs allow you to reach your target audience, establish a presence, include you in the global conversation and establish your experience and know-how in your industry. This is because you can target more keywords that are relevant to your industry and thereby attract more people (potential customers) to your business.
Building your businesses reputation and increasing SEO is not a once-off process to be done and forgotten about. There are two things to take note of when increasing SEO organically, the first is consistency and the second is process. SEO is a continuous process that requires regular effort of one or all of the methods above and over time will improve to give long-lasting results. Contact us for a competitively priced and customised digital marketing or social media marketing plan.