What is SEO – the basics

With the huge and steady boom of the digital age, SEO has become a frequently used term with websites. It is one of those rather complex and yet rather simple processes at the same time. Complex because there are a lot of things going on behind the scenes and unless you are well versed in tech – will be difficult to understand. Yet it is simple because there are basics that anyone can understand and if followed will give great results.

What is SEO?

SEO stands for Search Engine Optimisation (or Optimization – depending on the type of English you use) and is the process of improving a website to increase its visibility for relevant searches. Having better or increased visibility in search results means that your website or webpages will get more attention which in turn will increase prospective and existing customers to your business.

Why is it important?

There is a lot of fuss made over SEO because there are trillions of people that search the internet for products and services (3.5 billion people search the internet every day). Search engines like Google and Bing provide the primary source of digital traffic for businesses and so having greater visibility and ranking higher than your competition in their search results can have a huge impact on your businesses profit margins.

We understand that this may be a handful to understand, so here is an example… think of your website as a CV for your company. SEO is like putting your CV on a job board like Pnet, essentially putting yourself out there for employers (potential customers) who may be searching for your skills and expertise (your products and services). A web developer will help you construct a good CV and upload it onto the job board, i.e., a web developer will make a good website for your company and put it on the internet so it is easier to reach and connect with your potential customers. Contact us to get a website made or to assess the SEO of your current website.